What sets mediocre public relations apart from the outstanding? The answer is smart strategy. As a seasoned PR professional with 11 years of experience, I learned early on that PR is more than just blanketed news distribution. To set clients' messaging apart, it takes strategic direction, creative ideas, strong content, solid media relationships and tailored outreach.

With a foundation of experience in B2C, B2B tech and nonprofit environments,  I can help you define what differentiates you from your competition, mine the crucial aspects of your stories and customize content for your media targets. Dig around my site to lean more.