Experience


Owner + PR Consultant | KP Communications| Denver, CO
December 2015 – Present

  • PR Strategy: counsels and implements client strategy

  • Media Relations: Develops media outreach lists for national business and trade publications, pitches stories and news

  • Content Creation: Drafts press releases, blog content and custom pitches for press release distribution

  • PR Reporting: Monitors media coverage to calculate and report PR value

  • Clients: Zayo, ServicePower, mindSpark Learning, Medpricer and the MX Group

Senior Account Executive | VisiTech PR | Denver, CO
August 2011 – November 2015

  • Leadership: interviewed and trained new hires, directed Industry Integration projects, supervised individual progress and growth

  • Business Development: facilitated client recruitment in entertainment-enabling and telecom industries, presented/compiled campaign results and reporting measures for RFPs and agency pitches

  • PR Strategy: counseled and implemented client strategy

  • Media/Analyst Relations: conceptualized B2B PR tactics to facilitate conversations with key trade and business media contacts; gained consistent coverage in top publications, including New York Times, CNET, PCMag, CED, Wireless Week, Engaget and The Hollywood Reporter

  • Content Creation: developed press releases, contributed articles, case studies and speaking and award submissions for clients in entertainment, cable and telecom industries

  • Events: booked and staffed in-person meetings with key media influencers for trade shows and media tours

  • Clients: Cortado, Edgeware AB, Net Insight, Fraunhofer IIS, Fraunhofer Digital Cinema Alliance, Mosaik Solutions, Tellabs

Community Relations Director | Supports to Encourage Low-income Families | Hamilton, OH
June 2008 – May 2011

  • Leadership: supervised community relations team and volunteer network, directed all fundraising and volunteer projects

  • Marketing & PR: re-branded agency materials and website to improve outreach for new clients and promote awareness in community, led marketing campaigns that included radio PSAs, billboards and promotional items

  • Media Relations: coordinated interviews with staff and clients to promote programs with local and state newspapers and TV stations, participated in interviews as agency spokesperson

  • Development: Raised more than $478,000 for agency as sole grant writer, coordinated quarterly direct mail campaigns, created and monitored online donation process

  • Content Creation: developed news releases and guest columns for local and state media, authored all fundraising materials

  • Events: supervised planning & implementation of fundraisers, trained guest speakers, authored speeches for executive director and staff

  • Community Relations: created agency’s first e-newsletter, managed all website content, wrote and designed annual reports

Account Coordinator (Intern) | MSL Group | Chicago, IL
September 2007 – March 2008

  • Media Relations: pitched story ideas and client news to top national print and broadcast publications, monitored accounts for coverage

  • Market Research: led influencer research and interviews of medical professionals in preparation for nationwide product launch of a P&G healthcare product

  • Events: Aided in on-site supervision of a Curves Foods guerilla campaign, prepared media kits for other promotional events for client campaigns

  • Clients: Metamucil, Align (probiotics), American Heartburn Alliance, Curves Foods

Education


Miami University, Oxford, OH
Bachelor of Arts in Strategic Communications, May 2007

Skills & Training


Excellent written and verbal communication, including:

  • Online and print writing and editing

  • Trained in grant writing

  • Presenting to C-level audience

  • Project management and team collaboration experience

Proficient in:

  • Cision

  • Constant Contact

  • Hootsuite

  • Meltwater

  • MS Office

  • SquareSpace

  • Sysomos